Gong vs. Chorus vs. Rafiki

In the past, if we dived deep into the world of sales enablement platforms, we would often find ourselves at a crossroad between two formidable contenders: Gong and Chorus. 

These industry-leading platforms have garnered attention and acclaim for their ability to transform sales processes and empower sales teams to reach new heights of success. 

But today, in the context of advanced Generative AI that has huge potential to improve sales productivity, we bring one more platform into this equation - Rafiki. 

A platform with a rich feature set, that matches Gong and Chorus, with an attractive pricing plan, and a full White Glove service to offer a customized solution. And it is giving the above two platforms a run for their money. 

Don’t take our word for it.

Let us do an objective assessment of their capabilities and delve into their unique features, strengths, and weaknesses, so you can decide for yourself. 

Let’s roll.

How to choose between Gong, Chorus, and Rafiki? 

Before we do the comparison of these three tools, let’s establish the fact that all these three tools offer similar functionalities such as recording 100% of your calls, transcribing them and providing easy ways to listen to recordings, search transcripts for keywords, share snippets, create playlist and track topics across time. However, there are certain key differences that set them apart. To evaluate and choose between them, we will be using the following parameters - 

  • Who is it for: Consider the primary users for whom the platform is built and customized for. Determine if it aligns with your specific requirements and target audience. Understanding who the tool caters to will help ensure a better fit for your organization.
  • User Experience: Assess the user experience of the platform. Is it intuitive and easy to navigate especially with a large volume of calls from SDRs, CSMs, and AE/AMs? Can users, even those unfamiliar with advanced technology, quickly grasp the basics? A user-friendly interface is crucial to drive high adoption rates and avoid wasting the budget on training or low user engagement.
  • Key Features: Evaluate the features offered by the software and assess how they address your specific needs. Consider whether the tool adequately solves your problem or provides the necessary functionalities. Avoid unnecessary bells and whistles meant for Fortune 50, which may complicate the user experience for small and medium-sized companies (below 10000 employees) without adding much value.
  • Pricing: Examine the pricing structure and find out whether it aligns with your budget. Assess whether the investment will provide your team with sufficient value and returns.
  • Future-proof: Consider the long-term prospects, such as the AI capabilities of the tool. Evaluate how the platform supports the growth and development of your sales team beyond the initial onboarding phase. Assess its ability to be utilized effectively by seasoned professionals and encourage collaboration with other teams.

Now, let us use these parameters to objectively differentiate between these three platforms. Let’s start with Gong. 


Gong initially introduced themselves as "Conversation Intelligence." software. However, later on, they underwent a repositioning to present themselves as a "Revenue Intelligence" solution. The million-dollar question is - Is Gong really a Revenue Intelligence solution?

In technical terms, not yet.

For Gong to be considered a complete Revenue Intelligence software, it would need to include the ability to track activities across different marketing functions, which is currently unavailable.

However, Gong goes beyond the traditional definition of Conversation Intelligence software. It not only tracks activities related to deal progression but also provides insights on deal risks and more.

By positioning themselves as a Revenue Intelligence platform and aiming to differentiate from competitors like Chorus, Gong is clearly moving in the direction of becoming a comprehensive solution in that space.

Who is it for

Gong is particularly well-suited for very large enterprises and the upper mid-market segment. However, if you are an SMB or mid-market business, you might find that the platform is too administration centric for your specific productivity needs. In such cases, you may perceive it as overkill compared to your use case.

Additionally, Gong lacks flexibility when it comes to services and offering customization with set up especially given per-user pricing. This means that smaller and medium-sized businesses may find it challenging to find a suitable plan that aligns with their budget and requirements.

Key Features

Forecast: This feature Gong offers comprehensive visibility into your pipeline, enabling you to gain valuable insights, resulting in enhanced revenue predictability. With proactive alerts, you can catch unseen risks and address them before they become problematic, thereby increasing forecast accuracy.

Insights: This feature consistently generates rich insights derived from customer interactions, empowering businesses to make better decisions about strategy, productivity, and execution. You can also unlock valuable insights for go-to-market success, team efficiency, and revenue health. 

Integrations: Gong seamlessly integrates with several enterprise CRM systems such as Salesforce and Hubspot, ensuring a smooth workflow and easy adoption for sales teams. However, Gong doesn’t integrate with SMB-friendly CRMs like Zoho, Pipedrive, Freshsales, and Monday.com.

User Experience

The product is relatively easy to navigate after a few training sessions. You're able to filter through a call database, account history (calls & emails), & training libraries. It may not be 100% obvious how to utilize high-level features during the initial login, you will pick it up after a while.


Gong doesn’t reveal pricing details on their website. However, after some amount of digging, we found that Gong charges $1400/annum per seat, almost exceeding the cost of the CRM itself. In addition, users reported that Gong charged a hefty setup fee of $5000 to $10000 and a minimum of 10 users. Depending on the size of the team and the desired feature set, this high cost may be a consideration for a lot of businesses especially given that without proper setup and service, the platform is reduced to a record and listen use case. Also, smaller companies don't utilize all the bells & whistles to justify this cost. Most importantly many businesses don’t buy for SDRs and CSMs due to cost constraints that will actually limit their ability to get the full value from such a powerful platform.


Gong has proven to be highly beneficial for managers who frequently onboard new hires and require rapid sales performance. The platform significantly reduces the onboarding time, making the process more efficient and repeatable. However, it is observed that many enterprises with experienced sales professionals will underutilize coaching aspects of Gong that need setup and limit themselves to just listening to recordings and occasionally searching for topics because they believe their seasoned reps already possess effective selling skills. 


The main emphasis of Chorus revolves around "conversational intelligence," which involves the analysis of conversations to enhance team performance and foster more robust customer relationships. However, upon a more thorough examination of the features they offer, it becomes apparent that Gong and Chorus operate within the same niche, targeting enterprise sales teams.

However, one thing is certain. After being acquired by ZoomInfo, Chorus has experienced a shift in focus. It has transitioned into more of an "add-on" or "perk" offering within the broader ZoomInfo suite, rather than maintaining its position as a standalone software solution. This shift in status may have altered its independent identity and level of attention within the market.

Who is it for

Chorus distinguishes itself as a sophisticated and refined platform primarily catering to large enterprise clients. Its customer base consists of notable brands listed on its website, showcasing its appeal to established corporations. The overall branding and marketing channels of Chorus exude a professional and polished look, appealing to executives seeking comprehensive insights into their sales operations.

Key Features

Sales Coaching: With Chorus's Coaching feature, you can identify winning behaviors within your sales process. You do not have to sift through call recordings to find examples of what's working and what’s not. Chorus takes a proactive approach by identifying coaching opportunities within each of your meetings and calls that you can use to tailor your coaching strategy.

Market Intelligence: You can measure the frequency with which your customers mention specific features and their impact on stage conversion and deal outcomes. This feature provides valuable insights that can inform your Product and Marketing teams about where to prioritize roadmap initiatives, develop relevant collateral, and allocate training resources.

Connected Intelligence: You can combine the power of Chorus and ZoomInfo to enhance your sales efforts.  For instance, you can access valuable conversation and relationship insights within ZoomInfo, while also benefiting from enriched company and contact profiles directly in Chorus. With Chorus and ZoomInfo working in sync, you can effortlessly loop in the appropriate cross-functional stakeholders, enabling collaborative efforts to win and retain customers.

User Experience

While Chorus does not have a very steep learning curve, it has been found to be comparatively more complicated to use than Gong. Some users have even found Chorus to become bloated and complex as enterprise software, which has impacted the overall user experience.


Like Gong, when you visit Chorus's website, you won't immediately find pricing information. If you're interested in trying out their platform or requesting a demo, you'll need to go through a typical enterprise-style form where you'll be BANT qualified by a Sales Development Representative (SDR) before gaining access to the product. After undergoing this tiring process, we found that the pricing of Chorus is almost similar to Gong’s. At $1200/seat, Chorus is also not suitable for organizations even with a decent budget. 


Currently, Chorus does not extend its offerings beyond sales and customer success functions. Moreover, even if you intended to utilize them for other purposes, their pricing models lack the necessary flexibility. If you find yourself in a situation where fostering cross-functional collaboration is a priority, it may be beneficial to explore the capabilities of other tools, which can empower you with its versatile features.


Rafiki is an advanced next-generation conversation intelligence tool that offers a wide range of capabilities tailored for small and medium-sized businesses (SMBs). Rafiki offers what Gong and Chorus offer such as call recording, call transcription, insightful meeting analytics, and easy-to-share snippets, and still saves 75% of the cost. However, with advanced Generative AI features such as Smart Call Summaries, Smart Followup, and Smart Call Scoring, you can improve your team’s productivity as a Sales Leader in Enablement while your SDRs or CSMs will enjoy tracking thousands of conversations for insights on selling better.

Rafiki Meeting Dashboard

Rafiki supports integrations with all kinds of CRMs be it enterprise-grade ones like Salesforce and HubSpot or SMB-friendly ones like Monday.com, Zoho, LeadSquared, etc. Irrespective of how large the CRM is, Rafiki ensures a smooth flow of information between the two systems.

Rafiki also excels in providing customization for deal intelligence, market intelligence, and coaching intelligence. It offers easy access to vital insights and accurate forecasts by tracking customizable lists of ghosted accounts, inactive deals, and specific topic mentions like competitors and pricing. This enables your team to make informed decisions and drive better outcomes.

If you have a global team speaking local languages, Rafiki’s got you covered with transcription and translation in 50+ languages including Spanish, French, German, Chinese, Japanese, Hindi, and many more. The state-of-the-art transcription engine is accent agnostic, and works well with American, British, Australian, Canadian, and Indian accents. 

Who is it for

Rafiki is specifically designed to cater to the needs of SDR, CSM in addition to AE/AMs in Mid-Market, SMB, and startup Account Executives, including full-cycle sellers, who frequently engage with prospects and customers through Dialers and Zoom meetings and need to coach a lot of Junior or mid-level sales staff. Rafiki also accommodates various use cases such as staffing and marketing departments, making it a versatile solution that can be adapted to different business needs.


Smart Follow-Up: This feature lets you follow up on your customer meetings and demos immediately after the call. Thanks to Rafiki’s powerful Generative AI engine, this provides a quick draft, based on the key takeaways, next steps, and key moments, based on your writing style and your customized prompt. You can now focus on the customer instead of taking notes during the call and not have to postpone responding to a later time.  A delayed response means spending even more time reviewing and finding enough time between back-to-back calls means rushing through a follow up. The gen-AI based follow up feature offers on-point follow-up with key takeaways, insights, next steps, and key moments. All of them are accompanied by timestamps to ensure that you can re-engage customers without delays. You can also reduce your effort by using follow-up templates that can be personalized to your precise needs. 

Smart Call Scoring: This feature has revolutionized sales coaching at scale. It automatically scores 100% of your reps' calls, based on the customizable AI Score card alerting you when your assistance as a coach is needed by the rep on the areas they need help with. This seamless guidance from their leaders empowers your reps to meet their pipeline goals effortlessly. By leveraging this feature, you can customize your training plan at scale. Through assessing soft skills, topics discussed, and adherence to sales processes, Rafiki's Smart Scoring offers data-driven recommendations, enabling each rep to unlock their full potential and contribute to increased pipeline success.

Rafiki Smart Call Scoring

Smart Call Summary: This feature effortlessly captures key moments, recaps of conversations, follow-up actions, and important takeaways instantly. Gone are the days when you had to spend hours meticulously documenting every detail of your customer interactions. With Rafiki's Smart Call Summary, you can achieve 10 times more insights in a matter of a few minutes and focus on the customer during the call without wasting time taking copious notes.

Check out the complete list of features here.

User Experience

Rafiki is designed with simplicity and sales productivity in mind. Too often, the software takes months to implement & adapt within any organization, let alone across every team. Well, not Rafiki. Most of our users find it intuitive and user-friendly after a short learning period. Rafiki also ensures easy integration                                                                                                                                                                                            with all major conference call/dialer systems and popular CRM tools. The integration process is quick and hassle-free, taking less than a minute to set up. This enables users to streamline their workflow and access important data from a single interface. Once you become a power user, the product adapts to your need to stroll through hundreds of calls and extract insights with ease.


Compared to the other two tools, Rafiki costs a fraction. This affordability makes it an attractive option for businesses looking to bring the benefits of learning from customer calls to increase sales productivity across SDRs, CSMs and optimize their expenses without compromising on quality. Rafiki particularly differentiates on White Glove service and $0 setup fees that is key in bringing the full value of your investment to the entire team. They also offer a free trial that doesn't require providing credit card details. This allows users to explore the platform and experience its capabilities without any financial commitment. 

These days customers expect and believe software costs should be open & transparent. Check out their Pricing page for a clear cost breakdown of Rafiki. You get full access for as little as $40/per seat/per month with higher discounts for larger signups bringing 75% savings. There are no onboarding costs like Gong & you don't have to buy another platform to access us like Chorus.

Let us quickly compare the average cost you will incur when you use all three platforms, based on data collected from review sites. Let us assume you have a sales team of 50 members.  


Platform subscription fee/ Setup fee - $5000

Per user cost - $1520

Total cost for 50 seats - $5000 + $1520*50 = $81,000

So for a team of 50 users, you are going to spend $81,000 every year with Gong. 


Base price - $8000 for three seats

Per user cost for each additional seat - $1200

Additional seats required - 47

Total cost for 50 seats - $8000 + $1200 * 47 = $64,400

So for a team of 50 users, you are going to spend $64,400 every year with Chorus. 


Platform subscription fee/Set up fee/Base Price - $0

Per user cost - $480 for the Premium plan

Total cost for 50 seats - $480 * 50 = $24,000

So for a team of 50 users, you are going to spend only $24,000 every year with Rafiki. That’s a saving of $57,000 wrt Gong and $40,400 wrt Chorus. 

Rafiki vs Gong vs Chorus: Feature Comparison

Record MeetingYesYesYes
Deal ForecastYesYesYes
Customizable WarningsYes
Revenue PlaylistYesYesYes
World-class TranscriptionYesYesYes
Smart Follow UpYesNoNo
Smart SummaryYesNoNo
Smart ScoringYesNoNo
Meeting ComparisonYesNoNo
Chrome Extension RecorderYesNoNo

Final Verdict

Both Gong and Chorus are highly capable tools with a large customer base. Choosing between them ultimately depends on your specific needs and preferences.

If you are a well-established large-scale enterprise looking to set up and administer in the context of 10s of thousands of users and have a big budget, pick either Gong or Chorus based on your feature requirements. 

However, if you prioritize ease of use with advanced AI, scalability across various use cases in SDR, CSMs, and budget-friendly pricing, Rafiki could be a great choice. We leave it to you to decide. 

Best Gong Alternatives in 2022

Gong.io is undoubtedly one of the early players in conversational intelligence and revenue intelligence in recent times. Its transcription engine and analytics, along with its first mover advantage, have been its biggest strength, attracting a wide customer base and has become the de facto conversation intelligence legacy vendor. Enterprise customers were willing to hundreds of dollars in monthly fees per user and even thousands of dollars just for setting up basic integrations for call recording and analytics.

However, ever since the pandemic struck, customer needs and demands have drastically changed. Gone are the fly-high valuations, and now with the recessionary fears on the horizon and the capital boom subsiding, organizations are squeezed to produce more value, and with it, the sales team management’s mandate is to do even more with far less. 

Changing customer demands

Customers have also seen the remote working tools that have brought the cost of recording down and the AI boom that seems to offer even better innovations.  Now they demand a modern platform that can not only help them quickly scale the team through innovative and intelligent insightful solutions but also be way more cost-effective and value-driven

The need for cost efficiency is particularly true for SMBs because the total cost of the outbound stack for their SDRs/BDRs/AEs is getting beyond their reach. Even companies that raised capital have to stretch it for longer until the market bounces back.

Given these market conditions, most customers are in the market again looking to find better alternatives to expensive tools such as Gong, as the need to switch from the legacy vendor to save on the outbound stack and upgrade to the modern AI-based stack has never been higher. To help all those looking for a Gong alternative, we have come up with this guide which will take you through some of the top competitors of Gong, along with their key features, positives, negatives, and pricing. 

Why do you need alternatives for Gong?

Gong is a first-generation legacy conversational intelligence tool. Its charm as a first mover of new technology was quite enticing early on, despite the premium pricing. We have seen how first movers are justified in charging a premium and then leveraging modern technology to bring costs down in other markets. 

A classic example would be your phone. A decade ago, a premium smartphone costed thousands of dollars. But modern phones, which are priced way lower, offer similar or more advanced features and pack way more punch than legacy phones.

Customers chose products such as Gong early on to leverage the recording and AI-based transcription solutions with the hope that as the cost of AI technology dropped, those would be passed on. However, even as AI transcription has reached human quality with the ever-dropping costs, those cost savings and benefits have NOT been percolating to the customers. Instead, the legacy vendors have continued to keep prior high prices or, in some cases, even increase prices citing inflation or lack of choices and moving upmarket to Fortune 500 customers. The result is that the SMBs are left out of technology upgradation as it is not happening in the Sales outbound stack for the SMBs.

In the current economy, where everyone is asked to deliver more for less, why can’t you ask the same from your conversation or revenue intelligence vendor? 

And that’s where the need for finding alternatives to legacy, expensive systems like Gong arises. 

Top Gong Alternatives

Here is a brief summary of the top 6 Gong Alternatives you can consider in 2022 - 

  1. Rafiki
  2. Avoma
  3. Wingman
  4. Execvision
  5. Chorus
  6. Fireflies
Record MeetingYesYesYesYesYesYes
Deal ForecastYesNoYesNoYesNo
Customizable WarningsYesNoYesYesNoNo
Revenue PlaylistYesYesYesNoYesNo
World-class TranscriptionYesYesYesYesYesYes
Post-meeting follow upYesNoNoNoNoNo
Meeting ComparisonYesNoNoNoNoNo
Chrome ExtensionYesNoYesYesNoYes
Free TrialYesYesNoNoAvailable after booking a demoYes
Starting Plan$0$0$60/month/repAvailable after booking a demoAvailable after booking a demo$0

#1 Rafiki

Rafiki is the #1 Gong alternative and for a reason. It offers 95% of the capabilities of Gong, such as 100% recording of all calls, highest quality transcription, meeting analytics, sharing snippets or recordings with slack or email, creating playlists, coaching scorecards, etc., that the SMBs actually use. Furthermore, it actually expands the capabilities of Gong that matter to the reps in SMBs, with a much better AI-driven follow-up workflow for the sales rep and a matching, extensive feature set focused on deal intelligence, market intelligence, and coaching intelligence. 

Only Rafiki helps your reps to move your prospects from demos to deal with contextual follow-ups that help the rep re-engage with the prospect after the demo. Thanks to Rafiki, all your follow-up messages engage your prospects effectively, making your pitch stick to their memory better. Rafiki is not only a conversational intelligence tool but also a great coaching/onboarding tool. It helps managers ramp up their rep training through a variety of coaching features. Just like Gong, Rafiki also offers easy ways of finding deal insights and forecasts by tracking a customizable list of Ghosted accounts, inactive deals, and customizable topic mentions such as competitors, pricing, etc.

Rafiki Deal Dashboard

Key Features

  • Post-demo follow-up: This is a unique feature available only in Rafiki. This automatically re-engages your prospects post a sales call or a demo. It effectively handles this with the help of video-embedded contextual follow-ups.
  • Meeting Comparison: Another Rafiki-only feature. This lets you compare the topic tracks of any 2 meetings on your list based on multiple parameters like time, teams, and reps. This feature is unavailable on any other platform right now. 
  • Multi-language support: Rafiki can transcribe numerous languages, including English, French, and Spanish, at near human quality. It can also flawlessly handle different forms of English accents, including the US, UK, Australia, Canada, and India.
  • Advanced note-taking capabilities: Rafiki comes with a built-in rich text editor to edit the notes within the same platform. The generated meeting notes will be sorted by topics and will automatically sync all your edits in real time with the CRM
  • Share meeting data: You can share your call recordings and transcripts directly with your customers/prospects 

Check out the complete list of features here.

Pros of Rafiki

  • Full features, no compromises enterprise-grade, robust product
  • Cost 25% of the comparable other enterprise-grade legacy offerings
  • Availability of a free plan. You don’t need to provide your credit card details for the same. <sign up here>
  • Easy Integration to all of your Conference call /dialers and most popular CRM tools so easy it takes less than a minute
  • There is a plan for everyone, right from a freelancer to large enterprises and across many use cases and departments as well 
  • White glove support to the paid users without an additional setup cost 
  • The only tool to help you follow up after a call with suggested snippets, and direct customer chat
  • Comes with a Chrome extension to let you record meetings without the need for a bot
  • Approved Zoom vendor and Approved by all top CRM vendors 

Cons of Rafiki

  • Does not offer complex multi-departmental configurations needed by very large Fortune 500’s complex organizational structure
  • Massive feature support could seem daunting initially but once the user starts using they find it very intuitive after some time
  • Support most common languages and accents but not less frequently used languages


Rafiki Pricing

Check out the full pricing details here.

#2 Avoma

Even though Avoma is widely known as a meeting assistant tool, it’s also a highly capable conversational intelligence software. The platform can not not only record and transcribe your sales calls but also summarize the call notes efficiently. Its plug-n-play integrations with CRMs like HubSpot, Pipedrive, and Zoho make it a great choice if you want a great noting taking tool for all meetings, including engineering - not just for sales 

Key Features

  • Meeting management - Automatically prepares agendas and syncs them to your calendar events.
  • Meeting assistance - Automatically records transcribes and generates notes of all your meetings.
  • Meeting collaboration - Enables you to search across different transcripts and share key moments with other stakeholders.

Pros of Avoma

  • Can be integrated with most of the workflow tools, CRMs, and dialers currently available. 
  • The tool is not very difficult to use, even for beginners, even though many complain about the poor UI.
  • One of the few tools to offer a curated playlist to help train your reps.
  • A pricing plan for everyone

Cons of Avoma

  • Touches conversation intelligence on the surface only. Doesn’t focus a lot on actionable intelligence
  • The lack of Chrome extension is a major negative. 
  • There is no call filtering feature. You cannot segregate calls based on most metrics and parameters.


Competitor Pricing

#3 Wingman

The next tool on our list is Wingman, which is a popular conversational intelligence tool that focuses on continuously churning out valuable data points based on your conversations with customers. It uses both audio and video recordings to do this. It even determines how far ahead or behind you are in your deal pipeline. A sales manager can track the performance of their team effortlessly through the personalized dashboard. The platform is ideal for small and medium-sized businesses as well but has changed pricing to match Gong of late. 

Key Features

  • Battle cards - A one-of-a-kind feature where real-time prompts show up in the conversations to help the sales rep.
  • Tags - All your call recordings are tagged by Wingman, making your task of finding objections or competitor mentions a breeze.
  • Call scorecard - Let you score your team’s calls with fully customizable templates. This way, you can build a seamless feedback loop between you and your reps.

Pros of Wingman

  • Comes with Real-time alerts to nudge sales reps to stop talking for too long
  • The platform takes a great effort in offering all the important deal information to you. For instance, ​​it even extracts stakeholder job titles from your sales calls so that everyone knows who the decision makers are on a deal.
  • Easy to set up and use. A flat learning curve. 

Cons of Wingman

  • Price went up to almost that of Gong
  • It doesn’t extend its conversation intelligence beyond the sales use cases.
  • The transcription is not 100% accurate most of the time. 
  • Many important features are available only in the higher plans. 


Competitor Pricing

#4 Execvision

Execvision is a conversational intelligence tool that helps sales leaders make smarter decisions through powerful insights from every conversation. The platform is also quite effective in notifying you if any of your customer conversations need review. Based on this data, it helps you offer personalized coaching to your reps. It is the best tool to have if your goal is to optimize sales workflows, boost revenue and elevate the overall customer experience by closing the insights to the performance gap.

Key Features

  • Smart Alerts: This feature offers you real-time alerts on conversation activities based on pre-created keywords and phrases or accounts. The best part is you can customize the notifications based on your personal needs and interests. 
  • Conversation Cards: This feature matches all your conversations with CRM data to generate intuitive conversation cards that capture call timelines. Any designated user can leave comments on these cards to add more depth to the call.
  • Customizable Scorecards: With Execvision, you can build fully personalized scorecards that revolve around your coaching and milestones. It even assesses different types of conversations, like inbound calls or discovery calls to tailor the scorecard even further. 

Pros of Execvision 

  • The tool works with most of your existing workflow tools and CRMs. The integration is also quite straightforward. 
  • The tool comes with a Chrome extension to record meetings on the go. 
  • One of the few tools that come with a dedicated mobile app. 

Cons of Execvision

  • The pricing is not transparent. You need to book a demo to know the pricing details. 
  • Doesn’t have features like Deal Forecasting or Revenue Playlist that are present in most of the other tools in the list.
  • The tool is quite difficult to use, particularly for new users. 


Contact the Execvision team for pricing details.

#5 Chorus

Chorus is a conversational intelligence platform from the house of Zoominfo. The tool is ideal for you if your goal is to mitigate all forms of deal risks. The tool gives you valuable insights into your deal pipeline health and helps you understand the shifting dynamics of your customer expectations. It even helps streamline your workforce communication by facilitating quicker and more accurate follow-ups by effectively tracking deadlines and your goals. 

Key Features

  • Recording: Lets you record calls, screen activities, and video calls. You can even share calls or bookmark recordings for you to revisit later. 
  • Outcome-based analytics - Chorus analyzes different aspects and outcomes of customer interactions and offers deal intelligence and market insights based on them. The platform also offers a way to drill into specific parts of this data.
  • Coaching - The tool offers all forms of coaching, including Self-coaching, peer coaching, and manager-rep coaching. It makes the lives of managers simpler through coaching features like scorecards and playlists.

Pros of Chorus

  • It not only delivers timely updates but also keeps adding capabilities and addressing bugs.
  • The tool is feature-rich and has plenty of collaboration features making it an ideal software for a large team. 
  • Comes with unlimited storage. You can store as many recordings as you want in the cloud. 

Cons of Chorus

  • The platform is not beginner-friendly, and it takes a while for a new user to understand it fully.
  • Not efficient while transcribing multilingual conversations, particularly if the speakers have strong accents.
  • The pricing is not transparent. You need to contact customer care for pricing and to access a free trial.


Contact the Chorus team for pricing details.

#6 Fireflies

Fireflies is a note-taking and conversational intelligence tool that is powered by machine learning. It is quite effective in capturing all your sales teams’ meetings and deriving valuable insights from them. Apart from recording, transcribing, and note-taking, the tool also offers smart suggestions for your sales team based on the direction of the sales calls. It even guides your reps with the next steps and actionable items that need to be addressed. The two-way sync between all the popular CRMs is an added advantage.

Key Features

  • Embed: You can embed the AI transcript generated by Fireflies into any of your workflow tools, including Medium, Notion, Salesforce, etc.
  • Sound Bites: A smart feature that transforms all the key sections of your sale calls shareable snippets. These snippets can be easily accessed at any time in your dashboard.
  • Threads: You can leave your comments at any part of the call along with a time-stamped note. This will be quite useful for your team to jump back to any section of the call. 

Pros of Fireflies

  • The tool works with most of your existing workflow tools and CRMs. The integration is also quite straightforward. 
  • All the paid plans come with unlimited transcription credits. 
  • There is a free plan with limited features. 

Cons of Fireflies

  • Doesn’t have the extra features(offered by most of the tools in this list) that are centered around deal intelligence.
  • Has only limited collaboration features.
  • The transcript editing time is more.


Competitor Pricing


Conversational intelligence tools are critical for organizing, managing, and tracking sales calls. Gong had always been a leader in this space until recent times when better and more value-driven solutions started surfacing. These platforms not only offered more advanced features but were also highly cost-effective. Rafiki, for instance, comes with a robust set of features and fits the budget of every type of business out there. 

Interested in Rafiki? Sign up for a free trial now.