You can't coach what you can't see — and you're missing most calls
Managers only hear a fraction of calls. The rest go unreviewed — and the coaching gaps, missed objections, and deal risks stay invisible. Rafiki AI's Smart Call Scoring automatically evaluates every conversation against your frameworks or custom criteria, surfacing coaching moments at scale.
Objective scoring for every conversation
Managers can only listen to a fraction of calls. Rafiki AI scores every single one — consistently, objectively, and instantly — so you know exactly where each rep needs coaching.
Auto-scoring against any criteria
Define your own scoring criteria based on what matters to your business — demo quality, discovery depth, objection handling, or any custom rubric. Or use built-in frameworks like MEDDIC, BANT, SPIN, SPICED, GAP, Challenger, and Sandler. Rafiki AI adapts to how you sell.
Rep benchmarking and leaderboards
See how every rep stacks up against the team average. Identify your top performers, understand what they do differently, and replicate their behaviors across your entire sales floor.
Coaching moment identification
Rafiki AI pinpoints the exact moments in each call where a rep missed a key scoring criterion — with timestamps and context. Managers can jump directly to the coachable moment instead of reviewing full recordings.
Trend tracking over time
Monitor how scores improve week over week, month over month. See the impact of coaching sessions, training programs, and new messaging on your team's scoring performance and deal outcomes.
Coaching that scales with your team
New Rep Onboarding
Automatically track how new hires are performing against your scoring criteria. Get alerted when a rep consistently misses key qualification steps so you can intervene early and accelerate ramp time.
Deal Risk Assessment
Low call scores on key criteria are early warning signs. Identify deals where qualification is weak before they stall — and coach reps on what to cover in the next meeting.
New Scoring Criteria Rollout
Rolling out new scoring criteria or a framework like MEDDIC? Measure adoption objectively across every call. See which teams are hitting the mark and which need reinforcement — with real data, not self-reporting.
Related capabilities
Frequently asked questions
MEDDIC, BANT, SPIN, SPICED, GAP, Challenger, and Sandler are all built in. You can also build fully custom scorecards with your own criteria, weights, and qualification thresholds.
Yes. Define the criteria, set per-criterion weights, write qualification questions, and Rafiki AI scores every call against it automatically.
Every recorded call, automatically. No flagging, no manual review queue, no "pick five to score this week."
Talk ratio, question effectiveness (open-ended vs. close-ended), question density, monologue detection, and peer benchmarking — so managers see not just whether reps qualified, but how they sold.
Yes. Per-rep trends, team averages, segment comparisons, and methodology coverage are surfaced in the dashboard — and queryable via Ask Rafiki for ad-hoc questions.
Score every call. Coach every rep. Win more deals.
No credit card. No seat minimums. Start scoring calls automatically today.