You Can't Coach What You Can't Measure Objectively

Rafiki AI's AI listens to each call and evaluates it against your custom scoring criteria — whether that is your own rubric or a built-in framework like MEDDIC, BANT, or SPIN. It scores individual criteria and provides an overall rating with specific feedback on what went well and what could improve.

Yes. While Rafiki AI comes with built-in frameworks like MEDDIC and BANT, you can create fully custom scorecards that reflect your unique sales process, including custom criteria and weighting.

Call scoring surfaces exactly which skills each rep needs to improve, backed by real examples from their calls. Managers can quickly find coachable moments instead of listening to full recordings, cutting coaching prep time by 80%.

AI scoring is actually more consistent than manual scoring because it eliminates human bias and applies criteria uniformly across every call. Most teams find AI scoring matches or exceeds the accuracy of their best managers.

Teams typically see measurable improvement in call quality within 2-4 weeks of implementing AI call scoring. Reps get immediate feedback after each call, accelerating the learning cycle.