For SDR Leaders

Your SDRs are cold calling blind
with no coaching

Low conversion rates, slow ramp time, and best practices locked with top performers because cold calling happens in a black box with no coaching. Rafiki AI analyzes every SDR call so you identify and scale what actually works.

Score Every Cold Call, Coach Every SDR

AI scores every outbound call on opening hook, qualification, objection handling, and meeting set — so you know exactly where each SDR needs help.

SDR Cold Calling Score This Week
62
Calls
320
Weakest
Objections
Strongest
Opening
Opening Hook
78
Qualification
64
Objection Hndl.
45
Value Prop
60
Meeting Set
62
Top Coaching Priorities
⚡ 60% of SDRs freeze on "not interested" — run objection drill
✓ Opening hooks improved 12% after last week's training

Scaling an SDR team is harder than it should be

You're hiring fast, but new reps take months to ramp. And you can't be on every call.

Slow ramp time

New SDRs take 3-6 months to hit quota. They're learning through trial and error instead of studying what actually works on your team's best calls.

Inconsistent messaging

Every SDR pitches differently. Some crush it, others fumble the value prop. Without visibility into calls, you can't standardize what good sounds like.

Limited coaching bandwidth

You're managing 8-12 reps with hundreds of calls per week. There's no way to listen to them all, so coaching becomes random instead of systematic.

Turn every SDR into your best SDR

Rafiki AI gives you the data to coach at scale and the tools to replicate what works.

Call scoring against best practices

Every call automatically scored against your SDR playbook. See instantly whether reps hit the value prop, asked the right qualifying questions, and booked next steps correctly.

Peer comparison analytics

Compare talk ratios, objection handling, and conversion rates across your entire SDR team. Identify exactly what top performers do differently so you can train the rest.

AI coaching recommendations

Rafiki AI surfaces specific, actionable coaching suggestions for each rep based on their actual call performance. No more generic feedback — every coaching moment is data-driven.

Cut SDR Ramp Time From Months to Weeks

Track every new hire's progress against your best performers. Rafiki AI scores every call from day one, so you know exactly where each new SDR is falling short — and can intervene before bad habits form.

New reps learn faster by studying top-performing call recordings surfaced by AI, not by trial and error on live prospects.

New Hire Ramp Tracker Week 6 of 12
Liam Patel
Started Feb 3 · 48 calls scored
ON TRACK
Opening Hook
Qualification
Objections
Meeting Set
Ramp score: 72/100 — ahead of team avg at week 6 (65)
Nina Johansson
Started Feb 3 · 42 calls scored
NEEDS COACHING
Opening Hook
Qualification
Objections
Meeting Set
Ramp score: 54/100 — below team avg. Focus: objection handling drills
Derek Okafor
Started Feb 17 · 28 calls scored
ON TRACK
Opening Hook
Qualification
Objections
Meeting Set
Ramp score: 63/100 — on pace for week 4 target (60)
Peer Comparison — SDR Team This Month · 8 Reps
Talk-to-Listen RatioTarget: 40:60
38:62
Best: Alex (32:68)·Worst: Sam (55:45)
Opening Hook SuccessTeam Avg
72%
Best: Liam (88%)·Needs work: Nina (54%)
Meeting Book RateTeam Avg
28%
Best: Alex (41%)·Needs work: Derek (18%)
Objection HandlingTeam Avg
52%
Best: Alex (78%)·Needs work: Nina (28%)
Top Rep Pattern Detected
Alex's calls that book meetings avg 23 sec shorter opening, ask 2x more qualifying questions in first 90 sec, and handle the "not interested" objection with a case study pivot 85% of the time.

See What Your Best SDRs Do Differently

Rafiki AI compares every SDR's performance across talk ratio, opening hooks, qualification depth, objection handling, and meeting book rate. You instantly see who's crushing it and who needs coaching — with the exact behaviors to replicate.

AI surfaces the specific patterns your top reps use — talk tracks, timing, question sequences — so you can train the whole team on what actually works, not what you think works.

Every Call Scored. Every Rep Coached. Automatically.

With hundreds of calls per week, you can't listen to all of them. Rafiki AI scores every single one and surfaces the moments that matter — so you spend your coaching time on the highest-impact opportunities.

Get weekly coaching digests per rep with specific call timestamps, score breakdowns, and AI-recommended focus areas. One-click access to the exact moment a rep needs to improve.

Weekly Coaching Digest AI-Generated
Nina Johansson — Objection Handling
Priority: HIGH
Missed 8 of 12 "not interested" objections this week. When prospects push back, Nina moves to close instead of re-engaging with a question.
3 coachable moments flagged → Listen to examples
Derek Okafor — Qualification Depth
Priority: MEDIUM
Asks avg 2.1 qualifying questions per call (team avg: 4.3). Moves to pitch too early, resulting in lower meeting book rate.
5 coachable moments flagged → Listen to examples
Liam Patel — Opening Hook (Improving!)
IMPROVING
Opening hook success rate improved from 62% → 82% after last week's coaching session. Consistently using the pain-led opener now.
Coaching working — keep monitoring
Based on 320 calls across 8 reps this week

What SDR teams achieve with Rafiki AI

Faster ramp, better conversations, more pipeline.

3x
Faster SDR ramp
40%
More meetings booked
100%
Consistent messaging across team

SDR leaders who use Rafiki AI never look back

“Rafiki AI gives reps instant feedback with call transcription and topic tracking. It relieves the pressure on management to listen to every call. Our SDRs ramp in half the time now.”

Anna K.
Anna K.
CEO, Small Business

“I’ve used other coaching and analytics programs — seat minimums and price points were always a barrier. Rafiki AI is on par or better than programs charging 2x more.”

John E.
John E.
Director of Sales, Small Business

“This tool is going to disrupt the industry. Best support I’ve ever received from any vendor. The team works closely to ensure Rafiki AI captures all our business needs.”

Arpith R.
Arpith R.
Revenue Manager, Mid-Market

Ready to build an SDR team that scales?

Start for free — no credit card, no seat minimums, no long contracts. Just better coaching and faster ramp.