Unprepared reps lose deals they should have won
Most reps walk into high-stakes calls with zero practice. They stumble on objections, miss discovery questions, and learn from mistakes that already cost you the deal. Rafiki AI's Role Play lets reps practice with realistic buyer personas and get instant coaching — so they walk in prepared and confident.
See AI Role Play in Action
Watch a rep run a live practice session — AI buyer responds in real time, then Rafiki AI scores the call automatically.
How It Works
Create a Scenario
Configure your AI buyer persona — set their role, company, personality, pain points, objections, and buying stage to match real prospects.
Practice the Conversation
Engage in a realistic practice session with your AI buyer. Respond naturally, navigate objections, and handle the call as if it were the real thing.
Get AI Coaching
Receive instant scoring across 5 dimensions with actionable feedback. Track your progress over time and identify areas to improve.
AI-Powered Scoring & Coaching
After every practice session, get instant AI analysis of your performance across 5 key dimensions. The overall score is calibrated to the call's buying stage, so reps are graded on what actually matters at that moment in the deal — not penalized for skipping a close on a discovery call.
Coaching isn't generic. You'll see specific strengths pulled from moments in the conversation, alongside concrete suggestions for what to do differently next time. Track your progress across sessions and build confidence knowing exactly where you stand before stepping into real deals.
AI-Powered Scoring Dimensions
Discovery Questions
Measures how well you uncover the prospect's needs, challenges, and goals through targeted questions.
Objection Handling
Evaluates how effectively you address and overcome buyer objections and concerns.
Value Proposition
Assesses how clearly and compellingly you communicate the value of your solution to the buyer.
Closing Technique
Evaluates how effectively you move the deal forward and secure next steps or commitment.
Active Listening
Measures how well you listen, acknowledge buyer comments, and build on their feedback throughout the conversation.
Perfect For Every Sales Scenario
New Rep Onboarding
Let new reps practice with realistic AI buyers before their first live call. Build confidence and reduce ramp time. Get instant feedback on every practice session.
Methodology Reinforcement
Practice MEDDIC, SPICED, BANT, or your custom sales methodology. Create scenarios that match your qualification criteria. Perfect reps on your process.
Product Launch Readiness
Practice positioning new features and products before launch. Build narratives. Field objections. Ensure your team is ready to talk about what's new.
Competitive Scenarios
Practice against specific competitor objections. Sharpen your win-loss messaging. Prepare for tough conversations with confident responses.
Deal Recovery Training
Practice bringing deals back from the dead. Develop strategies for re-engagement. Practice the difficult conversations that save deals.
Multi-threaded Selling
Practice conversations with different buyer personas — economic buyer, technical buyer, end user. Learn to navigate complex buying committees.
Powerful Features, Built for Practice
Customizable AI Personas
Set buyer name, role, company, personality type, pain points, objections, and buying stage. Create limitless personas to match your real deals.
AI-Powered Scoring
Generative AI analysis across 5 dimensions. Get scores, strengths, areas to improve, and specific coaching tips after every practice session.
Stage-Aware Scoring
Scores are calibrated to the call's buying stage and chosen difficulty, so reps are graded on what actually matters at that point in the deal — not penalized for skipping a close on a discovery call.
Session History & Trends
Track every practice session. See your scores improve over time. Identify patterns. Monitor progress for your entire team.
Difficulty Levels
Start with easy scenarios and work your way up. Easy, Medium, and Hard difficulty levels keep practice challenging and relevant.
Multi-Language Support
Practice in English, Spanish, French, German, Mandarin, and more. Build sales fluency in any language your prospects speak.
Give Every Rep a Practice Partner That Never Gets Tired
Start practicing today. Build confidence. Close more deals.