For Frontline Managers

Coach with data, not gut feel

Inconsistent rep performance stays locked in hunches, new reps struggle to ramp, and your best practices never scale because coaching lives inside one person's head. Rafiki AI analyzes every call to surface coaching moments so every rep improves faster.

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Team Dashboard

Know Exactly Where Each Rep Stands

See every rep's call quality, activity, pipeline, and coaching needs — all from AI-analyzed conversations. No more guessing who needs help.

Team Performance This Quarter

Reps

74%

Attainment

312

Calls

Avg Score

RepCallsWin %PipelineScore

Sarah Chen5242%$620K84

Marcus Rivera4838%$510K79

Priya Kapoor4429%$380K65

Jake Thompson3618%$210K52

Emma Walsh5845%$720K88

The Problem

You manage 8-12 reps but can only listen to a handful of calls

Without AI, coaching is reactive, inconsistent, and impossible to scale.

Can't listen to every call

Your reps run dozens of calls a week, and you can only shadow a few. The calls you miss might be the ones where your coaching would have the biggest impact.

Coaching based on anecdotes

Without data, coaching conversations rely on what reps self-report or the few calls you happened to hear. That means you're coaching on incomplete information.

No way to track improvement

You give feedback, but how do you know it's working? There's no systematic way to measure whether a rep is actually improving on the things you've coached them on.

The Solution

AI-powered coaching that scales with your team

Rafiki AI reviews every call so you can focus your coaching time where it matters most.

AI call scoring and coaching alerts

Every call gets scored automatically against your criteria. Get alerted when a rep has a particularly strong or weak call so you can coach in the moment that matters.

Rep performance dashboards

See each rep's strengths and weaknesses at a glance. Compare talk-to-listen ratios, question quality, objection handling, and next-step effectiveness across your entire team.

Coaching moment identification

Rafiki AI pinpoints the exact moments in calls where coaching would have the biggest impact — missed discovery questions, weak closes, or competitor mentions handled poorly.

Progress tracking over time

See measurable improvement trends for each rep. Track whether your coaching is translating into better call scores, stronger discovery, and higher win rates over weeks and months.

Smart Call Scoring

Every Call Scored. Every Moment Flagged.

Rafiki AI automatically scores every call against your custom criteria and pinpoints the exact moments where coaching will have the biggest impact — so you can skip the call review and go straight to the feedback.

✓ Auto-score against custom or methodology criteria
✓ Coaching alerts for weak and strong calls
✓ Jump to exact coaching moments in any call

Coaching Moments — This Week

Jake R.

NEEDS COACHING

Missed discovery questions in 4 of 6 calls. Jumped to demo without understanding pain points.

▶ Jump to moment — Acme Corp call at 4:32

Sarah P.

MODERATE

Solid discovery but weak closing. Didn't confirm next steps in 3 calls.

▶ Jump to moment — TechFlow call at 22:15

Maya K.

STRONG

Excellent objection handling. Share her "budget concern" response as a team example.

▶ Jump to moment — DataSync call at 18:07

Team Performance Comparison

Discovery ScoreTeam avg: 72

Maya K. — 92

Jake R. — 48

Objection HandlingTeam avg: 68

Maya K. — 85

Sarah P. — 55

Close TechniqueTeam avg: 65

Sarah P. — 88

Jake R. — 42

🤖 Jake R. needs focused coaching on Discovery and Close Technique

Rep Performance

See Where Every Rep Stands — Instantly

Compare your entire team across the skills that matter. Rafiki AI surfaces best and worst performers by skill, so you know exactly who needs help and on what — with zero manual review.

✓ Side-by-side skill comparison across the team
✓ AI identifies priority coaching areas per rep
✓ Track improvement trends week over week

1:1 Coaching Prep

Walk Into Every 1:1 Fully Prepared

No more scrambling before 1:1s. Rafiki AI auto-generates a coaching brief for each rep with their recent performance trends, specific call moments to discuss, and suggested coaching focus.

✓ Auto-generated coaching briefs per rep
✓ Specific call moments to review together
✓ Week-over-week improvement tracking

1:1 Coaching Brief — Jake R.

Week of Mar 3

Avg Score

▼ 6 from last week

Calls Scored

▲ 3 from last week

Win Rate

18%

▼ 4% from last week

Suggested Coaching Focus

1. Discovery Questions

Jumped to demo in 4 of 6 calls without asking about pain points or decision process.

2. Next Steps & Close

Only confirmed concrete next steps in 3 of 14 calls. Calls ending without commitment.

📞 Review together: Acme Corp call (Mar 5, 4:32)

Best example of the discovery gap — prospect mentioned budget concerns that Jake didn't explore.

Results

The impact on your team's performance

10x

More calls reviewed

AI scores every single call automatically, so you have complete visibility instead of sampling a handful per week.

Targeted

Coaching conversations

Stop guessing what to coach on. Go into every 1:1 with specific call moments and data-backed recommendations.

Measurable

Rep improvement

Track call quality scores over time to prove your coaching is working and identify where to double down.

Become the coach your reps actually need

See how Rafiki AI helps frontline managers coach every rep with data — not just the ones they happen to shadow.

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