You Can Only Coach the Calls You Sit In On
Managers can't scale by jumping on every call. Rafiki AI automatically scores every rep's calls, surfaces coachable moments with real examples, and builds playbooks from what your top performers do—so coaching happens on every call, not just a few.
How Rafiki AI powers your sales coaching strategy
Frequently asked questions
Rafiki AI's AI scores every call against your chosen sales methodology and surfaces specific coaching moments. Managers can quickly find the most impactful moments to review with reps, cutting coaching prep time by 80%.
Yes — that's one of Rafiki AI's biggest advantages. Every call is recorded, transcribed, scored, and analyzed. You can coach on any call, anytime, even if you weren't on the meeting.
Coaching playlists are curated collections of real call snippets organized by skill or topic. For example, you can create a playlist of best objection handles or great discovery questions from your top performers.
Teams using Rafiki AI report 40-60% faster ramp times for new hires. New reps can listen to top-performer examples, get immediate feedback on their calls, and see exactly what good looks like from day one.
No. AI scoring enhances human coaching by doing the prep work — identifying which calls to review and which moments to focus on. This lets managers spend their coaching time on high-impact conversations instead of call sampling.
Rafiki AI supports fully custom scoring criteria out of the box — define your own rubric with weighted criteria that match your sales process. Built-in frameworks like MEDDIC, BANT, and SPIN are also available as templates to start from.
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