Following up is arguably the most critical yet painstaking part of closing any transaction. Almost always, the first interaction never results in a sale or a closed deal. On average, it takes marketers and salespeople about 8 touch-points to get a meeting with a prospect. So except for the first touch-point, all the 7 touch […]

What is conversation intelligence software? Conversation intelligence is the AI technology that gives customer-facing teams key insights into their conversations with customers. Conversation Intelligence solutions record the sales, success, marketing, and support teams' conversations, transcribe, track who said what about what, analyze for a topic to improve sales person’s performance pitch and delivery,   product […]

The goal of any sale is a favorable exchange of value or service for monetary compensation. The sales models vary across industry, deal-stage, or designation, but the framework of value exchange remains the same. This blog discusses talk tracks, a conversation structure used by salespersons to favorably navigate their sales interactions with prospects, customers, or […]

How do you structure a discovery call? The discovery call is a sales rep's playfield. The success of a discovery call purely lies in the hands of a sales rep. The better the questions they ask, the better their discovery about prospects' requirements. Discovery calls can quickly escalate into a question-answer session. Good reps know how to […]

Not all well-done demo meetings convert to closed deals. According to a published Softletter report, SaaS companies report trial-conversion rates of 25%. At that rate, your business is losing 3 out of 4 prospects with ‘buying intent’. While there could be many reasons, the advent of remote selling has resulted in shrinking attention spans and […]