In the past, if we dived deep into the world of sales enablement platforms, we would often find ourselves at a crossroad between two formidable contenders: Gong and Chorus.  These industry-leading platforms have garnered attention and acclaim for their ability to transform sales processes and empower sales teams to reach new heights of success.  But […]

Gong.io is undoubtedly one of the early players in conversational intelligence and revenue intelligence in recent times. Its transcription engine and analytics, along with its first mover advantage, have been its biggest strength, attracting a wide customer base and has become the de facto conversation intelligence legacy vendor. Enterprise customers were willing to hundreds of […]

Sales training has evolved considerably over the years.  In the 50s, you had sales coaching in the form of audio vinyl records and cassettes.  The 70s was the period of video-based sales coaching.  Then came the era of CRMs, which led to the downfall(almost) of sales training. Companies did not give due attention to sales […]

Behind every successful organization, there is an efficient sales team.  The efficiency of a sales team is driven by how motivated the individual reps are.  Now the easiest way to motivate a sales team is by offering them earned commissions. When these commissions are tied to a quota, your sales team’s motivation is closely aligned […]

Artificial intelligence has taken the world by storm. You can find it everywhere, right from the smartphone you use to the car you drive. But if there is one area where its application has been profound, it has to be business meetings. AI meeting assistants have made the lives of all those attending a meeting […]

In this article, we break down the California Call Recording Laws and what it means for salespeople like you. Call recording is not something new to sales folks. Many of you might have recorded calls in the past because that’s the only way to keep track of everything your customers or prospects said.  Now, even […]

It’s never easy to teach sales. The sheer complexity of the field and the tightly intertwined processes make it a daunting task to share knowledge. Thankfully, there are many pearls of wisdom scattered here and there, left by many successful salespeople across the globe. And all those tiny bits of knowledge have been compiled in […]

Any company's success solely relies on how its employees come together, keep together, and work together. Take any successful project in your organization. You will find that there is one common thread linking all of them - cross-functional collaboration. In this post, we're going to dive deep and understand everything about cross-functional collaboration in a […]

Startups evolve rapidly. New founders are left with no choice but to adapt quickly. And one major consequence of this - many strategies related to startups fail to stand the test of time. But there are some exceptions. Certain time-tested pearls of wisdom related to startups are still available today in the form of books. To […]

Let me begin this post with an encouraging fact for all SaaS startup enthusiasts - The industry is growing at a staggering rate of 18% year on year. The growth of SaaS startups in the last decade is nothing short of a fairy tale. The top contributors to this meteoric rise were a customer-centric approach, a […]