Gong.io is undoubtedly one of the early players in conversational intelligence and revenue intelligence in recent times. Its transcription engine and analytics, along with its first mover advantage, have been its biggest strength, attracting a wide customer base and has become the de facto conversation intelligence legacy vendor. Enterprise customers were willing to hundreds of dollars in monthly fees per user and even thousands of dollars just for setting up basic integrations for call recording and analytics.
However, ever since the pandemic struck, customer needs and demands have drastically changed. Gone are the fly-high valuations, and now with the recessionary fears on the horizon and the capital boom subsiding, organizations are squeezed to produce more value, and with it, the sales team management’s mandate is to do even more with far less.
Customers have also seen the remote working tools that have brought the cost of recording down and the AI boom that seems to offer even better innovations. Now they demand a modern platform that can not only help them quickly scale the team through innovative and intelligent insightful solutions but also be way more cost-effective and value-driven.
The need for cost efficiency is particularly true for SMBs because the total cost of the outbound stack for their SDRs/BDRs/AEs is getting beyond their reach. Even companies that raised capital have to stretch it for longer until the market bounces back.
Given these market conditions, most customers are in the market again looking to find better alternatives to expensive tools such as Gong, as the need to switch from the legacy vendor to save on the outbound stack and upgrade to the modern AI-based stack has never been higher. To help all those looking for a Gong alternative, we have come up with this guide which will take you through some of the top competitors of Gong, along with their key features, positives, negatives, and pricing.
Gong is a first-generation legacy conversational intelligence tool. Its charm as a first mover of new technology was quite enticing early on, despite the premium pricing. We have seen how first movers are justified in charging a premium and then leveraging modern technology to bring costs down in other markets.
A classic example would be your phone. A decade ago, a premium smartphone costed thousands of dollars. But modern phones, which are priced way lower, offer similar or more advanced features and pack way more punch than legacy phones.
Customers chose products such as Gong early on to leverage the recording and AI-based transcription solutions with the hope that as the cost of AI technology dropped, those would be passed on. However, even as AI transcription has reached human quality with the ever-dropping costs, those cost savings and benefits have NOT been percolating to the customers. Instead, the legacy vendors have continued to keep prior high prices or, in some cases, even increase prices citing inflation or lack of choices and moving upmarket to Fortune 500 customers. The result is that the SMBs are left out of technology upgradation as it is not happening in the Sales outbound stack for the SMBs.
In the current economy, where everyone is asked to deliver more for less, why can’t you ask the same from your conversation or revenue intelligence vendor?
And that’s where the need for finding alternatives to legacy, expensive systems like Gong arises.
Here is a brief summary of the top 6 Gong Alternatives you can consider in 2022 –
|Post-meeting follow up||Yes||No||No||No||No||No|
|Free Trial||Yes||Yes||No||No||Available after booking a demo||Yes|
|Starting Plan||$0||$0||$60/month/rep||Available after booking a demo||Available after booking a demo||$0|
Rafiki is the #1 Gong alternative and for a reason. It offers 95% of the capabilities of Gong, such as 100% recording of all calls, highest quality transcription, meeting analytics, sharing snippets or recordings with slack or email, creating playlists, coaching scorecards, etc., that the SMBs actually use. Furthermore, it actually expands the capabilities of Gong that matter to the reps in SMBs, with a much better AI-driven follow-up workflow for the sales rep and a matching, extensive feature set focused on deal intelligence, market intelligence, and coaching intelligence.
Only Rafiki helps your reps to move your prospects from demos to deal with contextual follow-ups that help the rep re-engage with the prospect after the demo. Thanks to Rafiki, all your follow-up messages engage your prospects effectively, making your pitch stick to their memory better. Rafiki is not only a conversational intelligence tool but also a great coaching/onboarding tool. It helps managers ramp up their rep training through a variety of coaching features. Just like Gong, Rafiki also offers easy ways of finding deal insights and forecasts by tracking a customizable list of Ghosted accounts, inactive deals, and customizable topic mentions such as competitors, pricing, etc.
Check out the complete list of features here.
Even though Avoma is widely known as a meeting assistant tool, it’s also a highly capable conversational intelligence software. The platform can not not only record and transcribe your sales calls but also summarize the call notes efficiently. Its plug-n-play integrations with CRMs like HubSpot, Pipedrive, and Zoho make it a great choice if you want a great noting taking tool for all meetings, including engineering – not just for sales
The next tool on our list is Wingman, which is a popular conversational intelligence tool that focuses on continuously churning out valuable data points based on your conversations with customers. It uses both audio and video recordings to do this. It even determines how far ahead or behind you are in your deal pipeline. A sales manager can track the performance of their team effortlessly through the personalized dashboard. The platform is ideal for small and medium-sized businesses as well but has changed pricing to match Gong of late.
Execvision is a conversational intelligence tool that helps sales leaders make smarter decisions through powerful insights from every conversation. The platform is also quite effective in notifying you if any of your customer conversations need review. Based on this data, it helps you offer personalized coaching to your reps. It is the best tool to have if your goal is to optimize sales workflows, boost revenue and elevate the overall customer experience by closing the insights to the performance gap.
Contact the Execvision team for pricing details.
Chorus is a conversational intelligence platform from the house of Zoominfo. The tool is ideal for you if your goal is to mitigate all forms of deal risks. The tool gives you valuable insights into your deal pipeline health and helps you understand the shifting dynamics of your customer expectations. It even helps streamline your workforce communication by facilitating quicker and more accurate follow-ups by effectively tracking deadlines and your goals.
Contact the Chorus team for pricing details.
Fireflies is a note-taking and conversational intelligence tool that is powered by machine learning. It is quite effective in capturing all your sales teams’ meetings and deriving valuable insights from them. Apart from recording, transcribing, and note-taking, the tool also offers smart suggestions for your sales team based on the direction of the sales calls. It even guides your reps with the next steps and actionable items that need to be addressed. The two-way sync between all the popular CRMs is an added advantage.
Conversational intelligence tools are critical for organizing, managing, and tracking sales calls. Gong had always been a leader in this space until recent times when better and more value-driven solutions started surfacing. These platforms not only offered more advanced features but were also highly cost-effective. Rafiki, for instance, comes with a robust set of features and fits the budget of every type of business out there.
Interested in Rafiki? Sign up for a free trial now.