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April 3, 2024
5 Signs Your ICP Needs an Update (and How to Do It!)

Ever been in a position where you spend months meticulously crafting sales plays, only to realize your ideal customer has subtly evolved. This hidden problem can lead to a frustrating cycle of inconsistent sales results and missed opportunities. The good news? There are telltale signs that your ICP needs an update. Let's dive into why […]

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February 1, 2024
Introducing Deal Forecasting with Rafiki

In the pursuit of maximizing profitability, leaders are often confronted with critical inquiries: The inability to answer these questions typically stems from one of two issues: Accurate revenue forecasting stands as a cornerstone for business success, providing sales and customer success teams with forward-looking insights, enabling them to meet revenue goals consistently, and fostering overall […]

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December 15, 2023
Sales Forecasting in the AI Era: How Technology is Changing the Game

In the realm of business strategy, the significance of sales forecasting has been well-established, serving as a vital compass for navigating the complex market landscape. As delineated in our previous deep dive into sales forecasting, this process forms the bedrock of effective business planning, resource allocation, and decision-making. However, the emergence of Artificial Intelligence (AI) […]

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