It’s never easy to teach sales. The sheer complexity of the field and the tightly intertwined processes make it a daunting task to share knowledge. Thankfully, there are many pearls of wisdom scattered here and there, left by many successful salespeople across the globe. And all those tiny bits of knowledge have been compiled in […]

Get a proven talk track template plus a step-by-step framework to build B2B sales talk tracks that close deals. Data-backed examples inside.

Startups evolve rapidly. New founders are left with no choice but to adapt quickly. And one major consequence of this - many strategies related to startups fail to stand the test of time. But there are some exceptions. Certain time-tested pearls of wisdom related to startups are still available today in the form of books. To […]

Discover the top SaaS tools for startups in 2026 — from CRM and conversation intelligence to no-code builders. 10 proven picks to boost productivity.

Not all well-done demo meetings convert to closed deals. According to a published Softletter report, SaaS companies report trial-conversion rates of 25%. At that rate, your business is losing 3 out of 4 prospects with ‘buying intent’. While there could be many reasons, the advent of remote selling has resulted in shrinking attention spans and […]

So far, we have seen the five steps in a typical sales process. Our first blog captured the initial steps that a quintessential sales representative has to go through to lay the foundation of his/her sales process, viz. prospecting, preparation and approach. This was followed by another post on subsequent steps that they have to […]

In our last post, we had seen what a sales process is, how it is the lifeblood of any business, and took a glimpse of the first three stages of a sales process, viz. prospecting, preparation and approach. We will now move on to the next two stages in this post. Sales 101 for SMBs […]

Every business is different. But the really successful ones have one thing in common – a streamlined sales process. The equation is pretty straightforward - the more time and higher quality effort you put into a sales process, the better your chances of converting a prospect to a lifelong customer.  But what exactly is a […]

If you’re a sales manager or leading a team of salespeople, the most critical metric is the sales goals.And the best way you can serve your organization is by increasing the sales and revenue of the company.To increase the sales of your organization, you need to set and achieve sales goals repetitively – every week, […]

Small businesses are thriving in the United States--there are 31.7 million of them!  How can you hope to distinguish yourself from others? Competing only on price will not cut it.  A strong, memorable unique selling proposition will set you apart from your competitors. It will compel customers to pick you over other brands. You must […]