Elevate Your Sales Game with Rafiki's CRM Sync

Say Goodbye to Playback Guesswork: Embrace Complete Playbook Adoption.

Eliminate your team's manual tasks. Let Rafiki  extract key insights from meetings, providing insanely accurate summaries, seamlessly synced to your CRM.

Simplify tasks with Rafiki: it auto-extracts call insights and populates CRM fields according to your chosen sales methodology like BANT, SPICED, Gap Selling, or MEDDIC.

Let your CRM be the single source of truth. 🚀

Works with your sales methodology


Reasons To Use The #1 CRM sync Software

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Human-grade call & deal summary

Delivers insanely accurate call and deal summaries, streamlining your customer interactions into concise notes accessible via Slack, CRM, and email.
Effortlessly track customer needs, feature requests, and potential risks, all while freeing up valuable time each week.
With Rafiki, seamlessly transition prospects to customers, offering a detailed view of each deal directly in your CRM.

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Ensure 100% playbook adoption

Enhance sales uniformity and brand cohesion by ensuring your team operates in harmony.
Rafiki supports a variety of established sales methodologies, including MEDDIC, Gap Selling, BANT, and SPICED, facilitating a streamlined approach to adopting the sales playbook that best fits your team's needs and strategies.

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Attain CRM hygiene nirvana effortlessly!

Automate CRM Cleanliness - As your team focuses on selling, Rafiki takes care of maintaining pristine CRM records.
With automatic updates after every customer interaction, your sales reps can concentrate on what they do best, knowing their customer data is accurate and current.
This seamless automation not only boosts selling efficiency but also enhances decision-making with real-time insights.

Rafiki CRM Sync

Why Top Performing Sales Teams Think Rafiki's The Best CRM Sync Software

Dive into a world where CRM management no longer consumes your day. Say farewell to the tedious aspects of sales that drain your energy and enthusiasm.

Rafiki is here to revolutionize the way you interact with your CRM, making it a seamless, almost invisible part of your sales process.

With Rafiki's advanced understanding capabilities, every crucial response from your prospects is captured effortlessly. A single click is all it takes to synchronize this vital information directly into Salesforce or HubSpot.

Imagine the time you'll reclaim - time that can be invested in securing more meetings, nurturing more leads, and closing more deals.But it doesn't stop there.

Rafiki ensures your CRM remains pristine, organized, and up-to-date without any heavy lifting on your part. It's like having a dedicated assistant focused solely on keeping your sales pipeline clean and clear.And when it comes to follow-ups, Rafiki has you covered.

Personalized, impactful emails can be sent out in an instant, ensuring you stay top of mind with your prospects without getting bogged down in manual tasks.

Welcome to the future of sales with Rafiki - where your focus shifts from mundane CRM tasks to what truly matters: building relationships, strategizing for success, and sealing those crucial deals.
Free up your schedule and embrace a more efficient, more productive sales process with Rafiki.


Meet Your new Sales Assistant

Automating data management means your CRM stays up-to-date. So you can focus on what truly matters – connecting with clients.

Concentrate on the essentials – fostering connections, devising strategies, and securing crucial agreements. Bid farewell to the burdensome obstacles of conventional CRM upkeep.

Capture all interactions with Rafiki

Don't Watch Recordings

Complete Playbook Nirvana!

Continuous tracking  ensures your team's performance is always up to standard, no micromanagement needed - Complete Playbook Adoption!

Coach when needed with Rafiki

Boost Your Win Rate

From QWERTY to Quota Crushers!

Empower your sales team to prioritize engaging dialogues over typing, transforming them into attentive conversationalists - Build Relationships!

Seamless data sharing enabled by Rafiki

CRM Hygiene Streamlined

Your Assistant does it!

Rafiki captures important data pertaining to sales methodologies whether you use MEDDIC, SPICED, or any other framework and auto-updates your CRM - Total Team Alignment!

Rafiki integrates with the tools that you work with

Streamline your favorite sales tools

Advanced meeting analytics with Rafiki

Works with Current Stack

Rafiki works together with your rest of the stack together with Web Conference Tools and Dialers.


CRM Integrations

Sync call notes, transcripts and auto populate MEDDIC, BANT, SPICED related fields from call data to your CRM Deal.

One-Click Setup

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Works with standard sales methodologies
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Support for MEDDIC, BANT, SPICED and more
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One-click integration with apps in your current stack
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Committed Rafiki team guiding you through each step

Experience our renowned White Glove service, providing exceptional support to maximize your conversation intelligence benefits at no extra cost.

— Testimonials

Don't take our word for it

"A Fantastic Tool!"

Rafiki was a refreshing alternative to more expensive options. Offering features comparable to Gong. We have been using it for over 10 months and it has grown with our needs and completely revamped our QA process. We were able to process 200 plus Sales , Support, and Success reps and monitor our performance. The AI and transcription is a game changer and has helped our managers focus on coaching and feedback.

Customer - Rafiki

Sean B

Mid-Market (51-1000 emp.)

"Value is unparalleled!"

We were previous Gong users that didn't drive the value for the amount that we paid per seat. After changing to Rafiki, there were some nuances to learn; however the implementation of AI for summarization has been huge for the team. The service is unparalleled to any company we've ever worked with.

Rafiki Customer

Jonathan I

Small-Business(50 or fewer emp.)

“Great Conversation AI tool for cost”

Rafiki give reps instant feedback with call transcription and topic tracking/tagging, scorecards, etc which relieves the pressure on the management team to listen to calls individually and pinpoint themes for coaching

Rafiki Customer

Anna K

CEO at Small-Business

“The best support I ever received from any vendor”

This tool is going to disrupt the industry. The best support we've ever received from any vendor. The team works closely ensure Rafiki captures all our business needs.

Rafiki Customer

Arpith R

Revenue Manager at Mid-Market

"Amazing Conversation Intelligence Platform"

The way everyone is so helpful and prompt. When we suggest ideas/suggestions they incorporate it or find another solution.
Rafiki has been helping employees analyse and improve their calls. A feature that Rafiki has that is amazing is that in the analytics page has calls hyper-linked.

Rafiki Customer

Rebekah E

Mid-Market(51-1000 emp.)

“Great Coaching/Analytics Tool”

I have used other coaching/analytics programs in the past. Their seat minimums and price point were always a barrier. I've found that Rafiki is on par or even slightly better than other programs charging more than double the amount.

Rafiki Customer

John E

Director Of Sales, Small-Business

“Rafiki helps sales professionals up their game”

As a sales professional, it's important for me to make frequent changes with the right pitch, so Rafiki.ai helps me evaluate the conversation and make sure I deliver the right values to the potential customers.

Rafiki Customer


VP Of Sales, Small Business

“Rafiki is super useful and easy to use."

Using Rafiki has a lot of great features; my favorite feature is that I can listen to my team members' calls as well as my own so that I can compare tactics and strategies.
It is tough to notice things you must improve on while on the phone; looking back at my call and noting things I could improve on is an excellent way to strengthen my skills consistently.

Rafiki Customer

Jaxon M

Small-Business(50 or fewer emp.)

“Rafiki offers most value for the money”

The core functionality, which is call recording and transcription works every time. The reporting and analytics are very helpful. Also, Rafiki integrates seamlessly with our Hubspot CRM, which automates passing of call notes into respective lead / opp fields

Rafiki Customer

Raghav V

Partner Manager,  Small-Business

“Very responsive customer service and development team”

They grow with us and are very receptive to the updates or features we request.

Rafiki Customer

Christopher S

Small-Business(50 or fewer emp.)

“Affordable and on-point conversation intelligence”

We are able to identify the problem areas in our pitches and take corrective action based on Rafiki's analytics. It offers affordable and on-point conversation intelligence.

Rafiki Customer

Suraj S

COO at Small-Business
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