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Top 10 AI Sales Productivity Tools Every Team Should Be Using in 2024

Published on April 9, 2024
Sreekanth NP
Growth Marketer,

Have you ever heard a competitor bragging about their sales magic formula? It turns out, a lot of that magic might be powered by AI. Sales leaders everywhere are facing the fear of missing out on the latest AI sales productivity tools that can help your team close more deals.

We've compiled the top 5 AI sales tools for 2024, designed to empower your team and transform your sales game. These are tools with heavy applications of AI, designed to give you the best and the latest.

Buckle up and get ready to ditch the FOMO for pure sales force optimization. Let's go!

Revenue Intelligence — Rafiki


Rafiki is a revenue intelligence platform that records, transcribes and analyzes your sales call recordings and delivers truthful, verifiable insights about performance at the rep/deal/account levels. Powered by advanced AI, Rafiki provides a plethora of benefits to sales teams:

  • Rafiki's CRM Sync - two way and works with the sales and qualification methodology your team uses. So, if you use, say, BANT, Rafiki will extract the right info from the call and update the right field in your CRM. Gives you up to date info, while saving your team from the drudgery of manually updating CRM everyday.
  • Ask Rafiki Anything - We have a chatGPT style interface where any information or insight you want across rep performance/accounts/deals will be answered in a conversational manner, and backed by data.
  • Automatically crafted highly personalized follow ups after each call. With linked & time stamped key moments. Also, when a prospect watches the recording, your team will be alerted whereby they can engage in live chat on the recording page. Highly contextual communication and engagement.
  • Advanced Call Scoring - Rafiki automatically scores reps' performance on each call, objectively. So, managers, such as yourself, don't have to spend hours listening to recordings to evaluate what they're doing right and wrong. Plus, your reps can learn and improve on their own, even learn from other reps in your team.

These are just a few benefits that Rafiki delivers. Moreover, over 50 languages are supported making Rafiki highly suited to scaling any international sales motion you carry out now or in the future. As one of the most advanced sales productivity tools, Rafiki cuts down hours from each of your reps' days, spent on necessary but non-selling activities.

Pricing - Starts at just $20/user/month billed annually or $25/user/month billed quarterly. 

Sales enablement — Highspot


Highspot - This sales enablement platform uses AI to personalize presentations, track content engagement, and analyze rep performance.  Empower your team to deliver the perfect message at the perfect moment. Best for Enterprise-level and mid-size businesses.

Pricing - Not publicly available. Average price per user is reported at $600/year.

Web scraping - Octoparse


Octoparse is an easy-to-use web scraping tool for anyone. Octoparse enables people to ingest a large number of data points and focus their time on statistical analytics versus data extraction. Now, Octoparse owns dozens of built-in templates within the program, ready to be used to fetch data instantly, with a nearly zero learning curve.

Pricing - Starts at $75/month (annual plan) or $89/month (monthly plan).

Time Tracking - Toggl


Toggl is a time management digital tool that enables sales professionals to assign and track specific sales tasks. This can help with project management for smaller sales teams and specific task-tracking for all sales associations. The reporting features in this tool allow you to analyze your productivity by monitoring how much time you spend on specific projects or tasks.

Pricing - Starts at $9-$10 per month (depending on billing period).

Dialers — Orum


Orum makes outbound calling easier and more stress-free for sales reps.  With Orum, it’s easy to call multiple numbers simultaneously and connect with live customers instead of voicemail. As a result, sales reps can save time, surpass their call quotas, and connect with more qualified leads.

Pricing - Pricing is not disclosed publicly. Free trial is available (up to 500 free calls). 

Cold emailing — Lavender


Lavender is a very powerful AI email generator and an excellent option for when you need to send an outbound cold email. The features are extremely useful and use advanced software to create personalized emails that are likely to generate more prospects and more meetings.

For any ambitious sales professionals seeking more personalization ideas, this should be on your list of tech tools to try.

Pricing - Starts at $25-$29 per month (depending on plan).

Sales videos — Vidyard


Vidyard is a sales prospecting tool that lets you create personalized videos for prospecting and outreach. In their own words: “Whether you’re prospecting or responding to leads, Vidyard lets you record and share personal video messages that help boost response rates and generate more pipeline.”

Features include:

  • Lets you record videos using your webcam, screen, or both, then send them to your prospects
  • Notifies you when someone watches your video
  • AI to help write video scripts for you
  • Video templates to spark ideas

Pricing - Free plan; paid plans starting from $29/month

Scheduling — Calendly


Calendly qualifies, routes, and schedules prospects automatically. Instead of manually reviewing prospect profiles across apps and then going back and forth to find a meeting time, Calendly moves leads along your sales funnel instantly and automatically.

Since Calendly automatically determines whether a visitor is a prospect who needs to talk to sales or a customer who needs to chat with their account manager, you can deliver a frustration-free experience on the first try. 

Pricing - Starts at $12 per month, free trial available.

Gifting — Sendoso


Sendoso is the world’s first sending platform that helps companies send, track, and manage physical gifts and direct mail at scale.With Sendoso, you can easily import your contact lists, personalize each gift or piece of direct mail, automate your entire process including shipping and fulfillment, and track every step of the campaign.Never waste time stressing about finding the perfect gift again!

Sendoso’s team of gifting experts is dedicated solely to curating high-end unique gifts for all your high-value clients. Standout features include:

  • The ability to grow and scale your direct mail campaign
  • The average business earns a 200% return on campaign investment
  • The platform integrates seamlessly with tools you’re already using, like Salesforce, HubSpot, and Marketo
  • Custom branded packaging to increase value and brand awareness

Pricing - Not publicly available. Reported figures are around $29 per user per month.

Proposals — PandaDoc


PandaDoc simplifies document management and sales proposals for small businesses.

Key benefits for SMEs include:

  • Efficient document creation. PandaDoc’s drag-and-drop editor makes it easy to create professional sales proposals, quotes, and contracts.
  • E-signatures. It also facilitates electronic signing, accelerating deal closures and reducing paperwork.
  • Integration. PandaDoc integrates seamlessly with popular CRM systems like Salesforce, HubSpot, and Zoho CRM, ensuring sales documents are always up-to-date.
  • Templates and workflow automation. It offers customizable templates and workflow automation to save time and maintain consistency across sales documents.
  • Quick and seamless onboarding. Whether you’re a small business or a global enterprise, you can go from signing up to becoming an active user in minutes.

Pricing - Starts at $19/month. Free14-day trial available.

Leverage AI to Unlock Sales Growth

Don't let the competition leave you in the dust!  The AI sales revolution is here, and it's time to equip your team with the best tools.  From automating tasks to personalizing outreach, the sales productivity tools we explored can dramatically help your team save time and do more meaningful work to close more deals. 

Start exploring AI powered sales productivity tools like Rafiki today and watch your team keep hitting that quota time and time again!


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