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May 13, 2026
Customer Effort Score: Measuring Friction You Cannot See
Customer Success
9 MINUTES READ
Aruna Neervannan

CTO/Founder, Rafiki.ai

May 12, 2026
NPS Is Not Dead: Pair Promoter Scores With Call Signals
Customer Success
8 MINUTES READ
Aruna Neervannan

CTO/Founder, Rafiki.ai

May 12, 2026
Feature Benefit Selling: A 2026 Guide
9 MINUTES READ
May 11, 2026
Time to Value: The CS Metric That Predicts Renewal
Customer Success
9 MINUTES READ
Aruna Neervannan

CTO/Founder, Rafiki.ai

May 11, 2026
ICP Meaning: Build Your Ideal Customer Profile
8 MINUTES READ
May 8, 2026
Sales Velocity Is a UX Problem, Not a CRM Problem
Sales
9 MINUTES READ
Aruna Neervannan

CTO/Founder, Rafiki.ai

May 7, 2026
AI Sales Agent Design: Principles That Don't Annoy Reps
AI
8 MINUTES READ
Aruna Neervannan

CTO/Founder, Rafiki.ai

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