The goal of any sale is a favorable exchange of value or service for monetary compensation. The sales models vary across industry, deal-stage, or designation, but the framework of value exchange remains the same. This blog discusses talk tracks, a conversation structure used by salespersons to favorably navigate their sales interactions with prospects, customers, or […]

Startups evolve rapidly. New founders are left with no choice but to adapt quickly. And one major consequence of this - many strategies related to startups fail to stand the test of time. But there are some exceptions. Certain time-tested pearls of wisdom related to startups are still available today in the form of books. To […]

Let me begin this post with an encouraging fact for all SaaS startup enthusiasts - The industry is growing at a staggering rate of 18% year on year. The growth of SaaS startups in the last decade is nothing short of a fairy tale. The top contributors to this meteoric rise were a customer-centric approach, a […]

Not all well-done demo meetings convert to closed deals. According to a published Softletter report, SaaS companies report trial-conversion rates of 25%. At that rate, your business is losing 3 out of 4 prospects with ‘buying intent’. While there could be many reasons, the advent of remote selling has resulted in shrinking attention spans and […]

So far, we have seen the five steps in a typical sales process. Our first blog captured the initial steps that a quintessential sales representative has to go through to lay the foundation of his/her sales process, viz. prospecting, preparation and approach. This was followed by another post on subsequent steps that they have to […]

In our last post, we had seen what a sales process is, how it is the lifeblood of any business, and took a glimpse of the first three stages of a sales process, viz. prospecting, preparation and approach. We will now move on to the next two stages in this post. Presentation Here is where […]

Every business is different. But the really successful ones have one thing in common – a streamlined sales process. The equation is pretty straightforward - the more time and higher quality effort you put into a sales process, the better your chances of converting a prospect to a lifelong customer.  But what exactly is a […]

Small businesses are thriving in the United States--there are 31.7 million of them!  How can you hope to distinguish yourself from others? Competing only on price will not cut it.  A strong, memorable unique selling proposition will set you apart from your competitors. It will compel customers to pick you over other brands. You must […]

The growth and success of any organization are highly dependent on its sales team. It is no wonder that recruiters are always looking for the best sales personnel. Only a team of exceptionally talented sales professionals can propel your company to new heights and keep it ahead of the competitors.   But how do you do […]

Ever wished for your sales performance to increase perennially? Ever wondered what it takes to boost your team performance?  The answer you are looking for is sales coaching.  Studies show that sales coaching and mentoring play an essential role in improving the performance of frontline managers, according to 74% of leading companies.  With times changing […]