Following up is arguably the most critical yet painstaking part of closing any transaction. Almost always, the first interaction never results in a sale or a closed deal. On average, it takes marketers and salespeople about 8 touch-points to get a meeting with a prospect. So except for the first touch-point, all the 7 touch […]

It’s never easy to teach sales. The sheer complexity of the field and the tightly intertwined processes make it a daunting task to share knowledge. Thankfully, there are many pearls of wisdom scattered here and there, left by many successful salespeople across the globe. And all those tiny bits of knowledge have been compiled in […]

The goal of any sale is a favorable exchange of value or service for monetary compensation. The sales models vary across industry, deal-stage, or designation, but the framework of value exchange remains the same. This blog discusses talk tracks, a conversation structure used by salespersons to favorably navigate their sales interactions with prospects, customers, or […]

Startups evolve rapidly. New founders are left with no choice but to adapt quickly. And one major consequence of this - many strategies related to startups fail to stand the test of time. But there are some exceptions. Certain time-tested pearls of wisdom related to startups are still available today in the form of books. To […]

Let me begin this post with an encouraging fact for all SaaS startup enthusiasts - The industry is growing at a staggering rate of 18% year on year. The growth of SaaS startups in the last decade is nothing short of a fairy tale. The top contributors to this meteoric rise were a customer-centric approach, a […]

Not all well-done demo meetings convert to closed deals. According to a published Softletter report, SaaS companies report trial-conversion rates of 25%. At that rate, your business is losing 3 out of 4 prospects with ‘buying intent’. While there could be many reasons, the advent of remote selling has resulted in shrinking attention spans and […]

So far, we have seen the five steps in a typical sales process. Our first blog captured the initial steps that a quintessential sales representative has to go through to lay the foundation of his/her sales process, viz. prospecting, preparation and approach. This was followed by another post on subsequent steps that they have to […]

In our last post, we had seen what a sales process is, how it is the lifeblood of any business, and took a glimpse of the first three stages of a sales process, viz. prospecting, preparation and approach. We will now move on to the next two stages in this post. Sales 101 for SMBs […]

Every business is different. But the really successful ones have one thing in common – a streamlined sales process. The equation is pretty straightforward - the more time and higher quality effort you put into a sales process, the better your chances of converting a prospect to a lifelong customer.  But what exactly is a […]

If you’re a sales manager or leading a team of salespeople, the most critical metric is the sales goals.And the best way you can serve your organization is by increasing the sales and revenue of the company.To increase the sales of your organization, you need to set and achieve sales goals repetitively – every week, […]